{"id":6865,"date":"2019-10-15T18:57:24","date_gmt":"2019-10-15T16:57:24","guid":{"rendered":"https:\/\/alnorte.net\/marketing-online\/"},"modified":"2022-08-28T15:01:58","modified_gmt":"2022-08-28T13:01:58","slug":"marketing-online","status":"publish","type":"page","link":"https:\/\/alnorte.net\/ast-es\/marketing-online\/","title":{"rendered":"Marketing online"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;cabeceraSlider&#8221; _builder_version=&#8221;4.16&#8243; background_image=&#8221;https:\/\/alnorte.net\/wp-content\/uploads\/2021\/12\/imnet-marketing-online-web-asturias.jpg&#8221; parallax=&#8221;on&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; custom_css_after=&#8221;content: %22%22;||top: 0;||left: 0;||bottom: 0;||right: 0;||position: absolute;||z-index: 1;||    background-image: url(&#8216;\/wp-content\/uploads\/2019\/10\/texture1.png&#8217;),linear-gradient(135deg,rgba(9,62,82,0.95) 52%,rgba(9,62,82,0.5) 40%) !important;||    background-color: rgba(255,255,255,0) !important;&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_width_bottom=&#8221;2px&#8221; border_color_bottom=&#8221;#13c0d7&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.17.4&#8243; min_height=&#8221;320px&#8221; height=&#8221;320px&#8221; max_height=&#8221;320px&#8221; hover_enabled=&#8221;0&#8243; border_color_bottom=&#8221;#e0ad52&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>marketing dixital<\/h1>\n<p>[\/et_pb_text][et_pb_slider arrows_custom_color=&#8221;rgba(0,0,0,0)&#8221; _builder_version=&#8221;4.16&#8243; animation_direction=&#8221;left&#8221; auto=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_slide heading=&#8221;Ayud\u00e1moste&#8221; _builder_version=&#8221;4.16&#8243; body_font_size=&#8221;18px&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; text_orientation=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>a xestionar les tos estratexes SEO y SEM, a esparder la to presencia en redes sociales y a entamar campa\u00f1es d&#8217;\u00e9situ en canales estremaos.<\/p>\n<p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta button_url=&#8221;https:\/\/alnorte.net\/ast-es\/axente-kit-digital-nasturies\/&#8221; button_text=&#8221;M\u00e1s informaci\u00f3n&#8221; admin_label=&#8221;CTA Kit Digital&#8221; module_class=&#8221;cta-menu&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; animation_direction=&#8221;right&#8221; global_module=&#8221;5342&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img decoding=\"async\" class=\"wp-image-5256 alignnone size-full\" src=\"https:\/\/alnorte.net\/wp-content\/uploads\/2022\/02\/agente-digitalizador-kit-digital-asturias-gijon-oviedo-aviles.png\" alt=\"Agente digitalizador Kit Digital Asturias Gij\u00f3n Oviedo Avil\u00e9s\" width=\"213\" height=\"58\" \/><\/p>\n<h3>Somos agentes digitalizadores dentro del plan Kit Digital.<\/h3>\n<p>Descubre todo lo que podemos hacer por t\u00ed.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; module_id=&#8221;entamu&#8221; module_class=&#8221;fondoDiagonal01m&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_column type=&#8221;2_3&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; module_id=&#8221;marketing-digital&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>marketing online<\/h2>\n<p>El marketing online, o marketing dixital, axunta les acciones y estratexes de comercializaci\u00f3n entamaes nos medios dixitales, teniendo como factores clave la usabilid\u00e1 web, el dise\u00f1u, la indexaci\u00f3n en buscadores y les distintes acciones de promoci\u00f3n.<\/p>\n<ul>\n<li><strong>Usabilid\u00e1 web<\/strong>, facilitando al usuariu la esperiencia de navegar pela to web accediendo a la informaci\u00f3n de los tos productos o servicios de forma cenciella, algamando la conversi\u00f3n a compra o contrataci\u00f3n, amenorgando la tasa d&#8217;abandonu.<\/li>\n<li><strong>Dise\u00f1u<\/strong>, curiando los detalles y la imaxe de la to marca, calteniendo una imaxe clara y elegante del to negociu.<\/li>\n<li><strong>Indexaci\u00f3n en buscadores<\/strong>, encadarmando la to p\u00e1xina web priorizando la so amigabilid\u00e1 colos distintos motores de busca, am\u00e1s de apurrir conten\u00edos de calid\u00e1 y un plan de publicaciones constantes. Ama\u00f1ar el posicionamientu org\u00e1nicu (<strong>SEO<\/strong>) del to negociu n&#8217;internet ye clave p&#8217;algamar un casu d&#8217;\u00e9situ.<\/li>\n<li><strong>Acciones de promoci\u00f3n<\/strong>, apruciendo nos resultaos de pagu dientro los buscadores (<strong>SEM<\/strong>) o aprovechar les distintes canales de promoci\u00f3n qu&#8217;ufre internet, como la presencia en redes sociales, tanto publicando nos perfiles de la marca o con anuncios pagaos, email marketing o contrataci\u00f3n de banners publicitarios n&#8217;otros sitios web o apps.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;posicionamiento-seo-sem&#8221; module_class=&#8221;fondoDiagonal02m&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; module_id=&#8221;estrategias-seo&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/alnorte.net\/wp-content\/uploads\/2021\/12\/optimizacion-motores-busqueda-asturias-seo.jpg&#8221; alt=&#8221;Optimizaci\u00f3n pa motores de busca SEO&#8221; title_text=&#8221;Optimizaci\u00f3n pa motores de busca SEO&#8221; module_class=&#8221;imagen&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>SEO<\/h2>\n<p>El posicionamientu en buscadores, optimizaci\u00f3n en motores de busca o SEO (Search Engines Optimization), ye&#8217;l conxuntu d&#8217;acciones y estratexes empobinaes a meyorar el posicionamientu d&#8217;un sitiu web na llista de resultaos org\u00e1nicos de Google, Bing y otros buscadores d&#8217;internet.\u200b<\/p>\n<p>Estes estratexes camudaron dafechu nos \u00faltimos a\u00f1os, y\u00e1 qu&#8217;una estratexa SEO on-site ama\u00f1osa y\u00e1 nun ye repetir palabres clave nos conten\u00edos y los t\u00edtulos, sin\u00f3n priorizar la esperiencia d&#8217;usuariu, ufriendo conten\u00edos de calid\u00e1, curiando la estructura y los tiempos de carga y optimizando el formatu de les URL\u00b4s, ente otros factores de la propia web.<\/p>\n<p>Acuy\u00e1 d&#8217;ello, esisten otres estratexes off-site qu&#8217;afiten la sonad\u00eda d&#8217;una web sobre les sos competidores, como son la xesti\u00f3n afayadiza de los enllaces esternos y la presencia en redes sociales o medios locales d&#8217;informaci\u00f3n.<\/p>\n<p>Asesor\u00e1moste en tolos pasos necesarios p&#8217;algamar una presencia n&#8217;internet ama\u00f1osa.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; module_id=&#8221;estrategias-sem&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Texto&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>SEM<\/h2>\n<p>El posicionamientu en buscadores, optimizaci\u00f3n en motores de busca o SEO (Search Engines Optimization), ye&#8217;l conxuntu d&#8217;acciones y estratexes empobinaes a meyorar el posicionamientu d&#8217;un sitiu web na llista de resultaos org\u00e1nicos de Google, Bing y otros buscadores d&#8217;internet.\u200b<\/p>\n<p>Estes estratexes camudaron dafechu nos \u00faltimos a\u00f1os, y\u00e1 qu&#8217;una estratexa SEO on-site ama\u00f1osa y\u00e1 nun ye repetir palabres clave nos conten\u00edos y los t\u00edtulos, sin\u00f3n priorizar la esperiencia d&#8217;usuariu, ufriendo conten\u00edos de calid\u00e1, curiando la estructura y los tiempos de carga y optimizando el formatu de les URL\u00b4s, ente otros factores de la propia web.<\/p>\n<p>Acuy\u00e1 d&#8217;ello, esisten otres estratexes off-site qu&#8217;afiten la sonad\u00eda d&#8217;una web sobre les sos competidores, como son la xesti\u00f3n afayadiza de los enllaces esternos y la presencia en redes sociales o medios locales d&#8217;informaci\u00f3n.<\/p>\n<p>Asesor\u00e1moste en tolos pasos necesarios p&#8217;algamar una presencia n&#8217;internet ama\u00f1osa.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/alnorte.net\/wp-content\/uploads\/2022\/02\/sem.jpg&#8221; alt=&#8221;Marketing de buscadores&#8221; title_text=&#8221;sem&#8221; module_class=&#8221;imagen&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;xestion-redes-sociales&#8221; module_class=&#8221;fondoDiagonal03m&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Redes sociales<\/h2>\n<p>Las redes sociales foron un camb\u00e9u radical na manera na que les empresas se comuniquen colos sos clientes. Definir una estratexa ama\u00f1osa va permitinos meyorar la nuestra reputaci\u00f3n<span> <\/span><em>online<\/em><span> <\/span>am\u00e1s de:<\/p>\n<ul>\n<li>Abrir canales de<span> <\/span><strong>comunicaci\u00f3n<\/strong><span> <\/span>permanentes con clientes y consumidores potenciales.<\/li>\n<li><strong>Esparder<\/strong><span> <\/span>los nuestros productos y servicios ente un p\u00fablicu m\u00e1s ampliu.<\/li>\n<li>Enanchar los <strong>tr\u00e1ficos<\/strong><span> <\/span>a la nuestra web corporativa o tienda online.<\/li>\n<li>Desarrollar<span> <\/span><strong>campa\u00f1es<\/strong><span> <\/span>focalizaes a p\u00fablicos espec\u00edficos nes redes sociales.<\/li>\n<li>Entamar collaboraciones ya intercambios (networking)<strong><span> <\/span><\/strong>con empreses y profesionales del nuestru \u00e1mbitu.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/alnorte.net\/wp-content\/uploads\/2022\/02\/social-media.jpg&#8221; alt=&#8221;Marketing de buscadores&#8221; title_text=&#8221;social-media&#8221; module_class=&#8221;imagen&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing online axunta les acciones y estratexes de comercializaci\u00f3n n&#8217;internet, teniendo como factores clave la usabilid\u00e1 web, el dise\u00f1u, indexaci\u00f3n en motores de busca (SEO) y otres acciones de promoci\u00f3n, como SEM y presencia en RRSS.<\/p>\n","protected":false},"author":1,"featured_media":6484,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"%%post_excerpt%%","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-6865","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/alnorte.net\/ast-es\/wp-json\/wp\/v2\/pages\/6865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alnorte.net\/ast-es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alnorte.net\/ast-es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alnorte.net\/ast-es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alnorte.net\/ast-es\/wp-json\/wp\/v2\/comments?post=6865"}],"version-history":[{"count":0,"href":"https:\/\/alnorte.net\/ast-es\/wp-json\/wp\/v2\/pages\/6865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alnorte.net\/ast-es\/wp-json\/wp\/v2\/media\/6484"}],"wp:attachment":[{"href":"https:\/\/alnorte.net\/ast-es\/wp-json\/wp\/v2\/media?parent=6865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}